PROMOTIONAL STRATEGY

 A diverse promotional strategy will be implemented in anticipation of each kitchenetta grand opening. The various media to be utilized will include, but not be limited to, local radio, local cable television and print promotions. This strategy will strive to maximize consumer awareness identify kitchenetta location and develop name and concept recognition. Additionally each kitchenetta will feature a grand opening party with the profits going to charity benefiting local interests. This to be followed by a series of promotions, celebrity appearances, etc. kitchenetta will also employ a myriad of kitchenetta unique marketing techniques which will prove both cost effective and market wise.